How to make a successful webinar: step by step
Making a successful webinar requires organization and planning. With that in mind, we separated our tips into different steps. Check out: 1 month before Theme definition Defining the theme that will be covered in the webinar is the cornerstone of the project. Based on the advantages and objectives mentioned above, assess your company's needs and see what topic is worth dealing with and what is your audience's interest in the topic. Choice of date If you are thinking about how to make a successful webinar, be aware that planning well done is essential. Whether recorded or a live broadcast, with guests from outside the company visit Tajarat Properties or not, you need to set a date and time for the event. This is essential not only to organize the webinar and avoid, for example, that it falls at the same time as an important event that could compromise your audience, but mainly to promote it properly, generating a sense of urgency in the public. Invitations Many companies prefer to address the topics of the webinar with the presence of an expert speaker on the subject. It can be an outside guest or even a professional from your own company. For this, it is necessary to send the invitation in advance so that the person has time to plan and prepare the material for the day of the event. 15 days before Event creation There are many tools for webinars, but the most used nowadays is YouTube Live. This platform allows the creation of events well in advance, helping to promote and generate a feeling of anticipation. Landing page creation This step is important so that the public can register for the event and, in doing so, provide at least their email address so that they can receive updates and news. Furthermore, by collecting the contact of interested people, they are transformed into leads. It is important that the landing page make clear the main information of the webinar, such as theme, date, time, speaker, etc.